About Us

Our Story
Her Apparel was founded by local Sydney, northern beaches couple Sabrina and Sam. With backgrounds in both graphic design and photography, the pair decided to put their skillsets together and in 2021 Her Apparel was born. 

Our Focus
Our core focus is designing, creating, and manufacturing our own exclusive collections to bring you unique pieces that have you covered no matter the occasion. Our vision is to create functional yet timeless designs with an equal focus on fit and quality, all at an attainable price point.

Our Commitment 
Creating a sustainable and ethical brand is an important long-term vision for Her Apparel. We ensure all of our suppliers uphold our personal and professional ethical standards so that together we can continue to improve all aspects of our production process.

Fabrics + Materials
As we design our upcoming collections we are committed to using more natural fibers such as linen that are more sustainable in their manufacturing processes and long-term environmental effects.

To avoid waste, our stock is not ordered in mass quantities. We start with small order quantities rather than bulk ordering to avoid over-production and waste. Our pieces are exclusively designed by our team in Sydney and manufactured in China with a high quality of production and factory standards. Once international travel is possible again, our production team will be visiting all factory locations. 

Her Apparel